Slingshot Group ·
2027 Structure
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Overview The shape The plan Key roles How it connects 2027 ↓ Deck (.pptx)
Slingshot founders
2027
The Group · Structure, Plan & Key Roles

How the whole group
comes together.

Four operating businesses, a set of group functions, and one supply engine underneath — designed to grow without getting in each other's way.

This is the 2027 picture of Slingshot: what each area does, who leads it, the plan for the year ahead, and how the pieces feed each other. Stephan sits at the table as architect — not at the centre of every decision.

The Operating Model

Businesses that run as peers. Group functions that enable them. A supply engine that feeds them. One architecture that lets every part get stronger together.

The Slingshot Group 2027 organisation map
AThe Slingshot Group · 2027 organisation map
01 · The shape of the group

Three kinds of player, one architecture

Everything in the group is one of three things: a group function that enables every business, an operating business that runs as a peer, or the capability engine that supplies them all. Union sits just outside, building the spaces they all live in.

Group Functions
Enable every business, owned centrally.
Group Finance · Office of the CVO · Marketing (Cowboy) · Growth · Technology & Optimisation
Operating Businesses
Run as peers, each with its own leader.
Plato Coffee · The Collective · The Works · (and the brands within them)
Outside: Union
Designs and builds every space.
Design · Build · Project management — a standalone partner to the whole group
Plato signage
A coffee moment
Plato — the ō interior
BFour businesses, one group
02 · The plan, area by area

What each area is, who leads it, where it's going

Each area has a clear owner and a clear job. Together they make the group more than the sum of its parts.

Group Function
Group Finance
Led by Ryan · Group CFO
The plan: one consolidated financial truth. CFOs and FMs embedded in every business, rolling up to group on one standard and one calendar — so capital flows to its best use and there are no surprises.
Group Function · Chief Architect
Office of the CVO
Led by Stephan · Group CVO
The plan: set the picture and design the structure. Houses group Marketing (Cowboy) and Growth & Expansion, with Technology & Optimisation bridging into Group Operations.
Group Function · Between CVO & Ops
Technology & Optimisation
Group capability
The plan: one platform and a continuous-improvement engine. Sits between the CVO and Group Operations — turning systems, data and AI into sharper operations across every business.
Group Function · Operations
Group Operations
Led by Petrus · Group Ops
The plan: one operating standard across the group. Links Plato operations, operations in The Works and The Collective — shared cadence, shared discipline, fewer bottlenecks.
Operating Business
Plato Coffee
Led by Joubert · CEO
The plan: grow the flagship with discipline. Strong ops (Louis), a fast, clean new-store engine (Ashley), and a product, training and franchise machine (Harry) — same experience in every cup.
Operating Business · Incubator
The Collective
Led by Richardt · COO
The plan: turn promising brands into real businesses. Give Prima, Lidos and The Local an operating backbone and a repeatable way to scale — without flattening what makes each one special.
Operating Business · Supply Engine
The Works
Led by Willie · COO
The plan: run the supply businesses as one engine. Blank, Gourmet, Bread Gypsy, Fabrica and Sutherland deliver quality, scale and cost to every brand — capability always one step ahead of demand.
Outside the structure
Union
Design · Build · Project Management
The plan: bring every space to life. A standalone design-and-build partner that designs, builds and project-manages new sites across the whole group, on time and on standard.
03 · The key roles

Who carries what

These seats hold the group together. Each has its own full role overview under The Roles; here's the one-line version of what each one owns.

StephanGroup CVO
Architect of the group. Sets the vision, designs the structure, decides what gets built.
RyanGroup CFO
One financial truth. Capital, performance and consolidation across every business.
PetrusGroup Operations
One operating standard. Links Plato, The Works and Collective operations.
JoubertCEO · Plato Coffee
Owns the flagship. Operations, growth, product and the Plato experience.
RichardtCOO · The Collective
Incubates consumer brands — the backbone that lets them scale.
WillieCOO · The Works
Runs the supply & capability engine that feeds every brand.
InusGroup CMO · Cowboy
Brand architecture, story and demand — sits under the CVO, not a pure group lead.
+ Leaders withinLouis · Ashley · Harry · MDs · FMs
Every business runs through its own strong team, backed by the group.
Plato product
Plato storefront
CDistinct brands, shared strength
04 · How it comes together

Three flows connect everything

The businesses don't operate in isolation — they're wired together by three simple flows. Get these right and the group compounds.

Group Resources
Every business draws on the group.
Finance, Marketing, Technology and Growth are shared — no business rebuilds what the group already provides.
The Works Supplies
Consumer brands run on one engine.
Plato and The Collective draw product, equipment and consumables from The Works — quality and cost, handled once.
Union Builds
Union brings the spaces to life.
Every new site across the group is designed, built and project-managed by Union — on time, on brand, on standard.
Plato — coffee sculpted, community included
05 · Where it's going in 2027

When the structure is working at its best

A group where each business runs as a confident peer, the functions make all of them sharper, and growth never outruns what the group can fund, supply or build.

Plato grows as the flagship — disciplined, profitable, unmistakably itself at every site. The Collective turns young brands into proven businesses. The Works keeps the whole group supplied and ahead of demand.

The group functions do their job quietly. Finance gives discipline, Cowboy gives brand and demand, Growth opens new markets, Technology compounds the edge — and the CVO keeps the architecture coherent.

Stephan stays at the table, not at the centre. Decisions live close to the work; the group moves with direction instead of bottlenecks.

Shared purpose. Stronger together. Built to last — a group designed so every part can grow, and the whole becomes far more than the sum of its businesses.

Peers, not silos.
Shared, not scattered.
Stronger together.
One pager

Group at a Glance

The whole structure on a single sheet — six core areas, who leads them, and the units inside each.
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Who carries what

The Key Roles

Pick a seat to open its full role overview — remit, rhythm, accountabilities, relationships and what success looks like.
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