The Slingshot Universe
How the whole group
comes together.
Two operating businesses, a shared-services centre, and a design-and-build partner alongside — structured to grow without getting in each other's way.
This is the 2027 picture of Slingshot: what each area does, who leads it, the plan for the year ahead, and how the pieces feed each other. Stephan sets the group architecture as CVO and runs The Collective as its CEO.
Businesses that decide for themselves. Shared services that strengthen them. A supply engine that feeds them. One architecture that lets every part get stronger together.
Three kinds of player, one architecture
Everything in the group is one of three things: a shared function that serves everyone, an operating business that makes its own decisions, or Union alongside — the partner that designs and builds every space.
What each area is, who leads it, where it's going
Each area has a clear owner and a clear job. Together they make the group more than the sum of its parts.
Who carries what
These seats hold the group together. Each has its own full role overview under The Roles; here's the one-line version of what each one owns.
Who holds what authority
Clarity on decisions is what lets the group move fast. The CVO sets group direction and holds veto; from there The Collective and The Works each make their own decisions — two separate businesses, each with full end-to-end authority inside the group vision.
Three flows connect everything
The businesses don't operate in isolation — they're wired together by three simple flows. Get these right and the group compounds.
When the structure is working at its best
A group where each business makes its own calls with confidence, the shared services make all of them sharper, and growth never outruns what the group can fund, supply or build.
The Collective carries every consumer brand — Plato as the flagship, disciplined and unmistakably itself at every site, alongside Prima, Lidos and The Local. The Works keeps them all supplied and ahead of demand.
The shared functions do their job quietly. The Centre of Excellence gives finance, data and people discipline, Cowboy gives brand and demand, Technology compounds the edge — and the CVO keeps the architecture coherent.
Stephan holds both the architecture and The Collective. He sets the group's direction as CVO and runs the consumer-brand business as its CEO, while Plato, The Works and each brand keep real decision-making close to the work.
Shared purpose. Stronger together. Built to last — a group designed so every part can grow, and the whole becomes far more than the sum of its businesses.
Shared, not scattered.
Stronger together.