Slingshot

Group at a Glance

2027 Structure
Five Core Areas
Rev. C · 07.2026
Slingshot operates as consumer-facing brands inside The Collective, supported by the Centre of Excellence and one supply engine. The Office of the CVO sits inside The Collective, housing Technology & Optimisation, International Growth & Expansion and Group Marketing. Plato, Prima, Lidos and The Local all sit inside The Collective.
Group Function · Shared Services
Group Centre of Excellence
Led by Ryan · Group CFO
The group's shared-services engine — Group Finance, FP&A, Analytics, Data, HR and Governance. One source of financial truth, with a CFO or FM embedded in every business rolling up to group.
Inside the Centre of Excellence
Group Finance FP&A · Duan Steenkamp Analytics Data HR Governance
Embedded finance
Plato Finance · Jaime The Works Finance Collective Finance FMs per business
Consumer-Facing Brands
The Collective
Led by Stephan · Group CVO & CEO
Slingshot Group's consumer-facing brands, led by Stephan as CEO. Plato, Prima, Lidos and The Local all sit inside The Collective — Plato under its own CEO, the others under GMs/MDs reporting to Stephan.
Consumer Brands
Plato · CEO Joubert Prima · GM/MD Lidos & The Local · Alicia · Head of Ops
Also inside The Collective
Office of the CVO · Stephan
Inside The Collective · Chief Architect
Office of the CVO
Led by Stephan · Group CVO & CEO of The Collective
Sits inside The Collective. Designs the structure and the movement for all growth and development, houses the group capabilities that enable every business, and the GMs/MDs of Prima, Lidos and The Local report directly here.
Under the CVO
Group Technology & Optimisation International Growth & Expansion Group Marketing (Cowboy) · Inus Marketing Shared Services The Incubator Marketing
Reporting directly
Prima · GM/MD Lidos & The Local · Alicia · Head of Ops
Inside The Collective · Flagship
Plato Coffee
Led by Joubert · CEO
The flagship coffee business. Owned operations, new-store rollout and a people, product, training and franchise engine — with Richardt as COO.
Joubert's team
Richardt · COO Harry · Chief : Coffee and Community Ashley · Chief of Staff · Operations Rinus · Head of Projects Talitha · Head of Plato Marketing Plato International · Int'l Lead TBC
Within those teams
The Academy Relationship Management Quality Control Performance Launch Team Projects Team · Robert · Duane · Maarten · Tristan
Operating Business · Supply Engine
The Works
Led by Petrus · CVO · Willie · CEO
The group's supply & capability engine. Blank (John, CEO) houses Sutherland Green Coffee, Fabrica Sauces, Wello and Gourmet Equipment (a Blank acquisition). Bread Gypsy Bakery is led by Megan. Key-account leads serve Plato and the incubator brands, and International Growth & Expansion sits under the Office of the CVO.
Blank · CEO John
Sutherland Green Coffee Fabrica Sauces Wello Gourmet Equipment · Blank acquisition
Also inside
Bread Gypsy Bakery · MD Megan Office of the CVO International Growth & Expansion Plato Lead · Key Accounts Incubator Lead · Prima · Lidos · The Local
SLINGSHOT Shared Purpose · Stronger Together · Built to Last Architected by Stephan